Successful businesses are fun, caring businesses

For years, my wife has been a very happy customer of If the shoes she ordered don’t fit, she sends them right back at no extra charge.

I introduced her to Zappos after reading an article praising their corporate culture and customer satisfaction, which illustrates the power of running your business to please customers and employees. Zappos barely runs any ads; it has grown incredibly fast through word-of-mouth.

I love this video showing life in Zappos' headquarters. It sure seems like a fun place to work, and I’m totally impressed that they care so much about customer service that they’ll walk customers through placing an order on a competitor’s site if they don’t have the customer’s desired shoe in stock.

Posted by James on Monday, June 07, 2010