Steve Jobs' reverence for craftsmanship
I love these quotations
[Jobs] said to John Sculley, CEO of Pepsi, when he was trying to persuade him to run Apple. “Do you want to spend the rest of your life selling sugar water,” he asked, “or do you want to change the world?” …
“The cure for Apple is not cost-cutting,” he said in 1996, when the company was on the rocks. “The cure for Apple is to innovate its way out of its current predicament.” At another point he said: “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it.”
Posted by James on Tuesday, August 30, 2011